Our Story
Two sisters, and a taste people kept asking about.
Subeez began with Subhadra, the younger of two sisters, living in America with a weakness for Indian jewellery. The pieces she wore kept getting noticed. Friends asked where she found them, then asked her to find one for them. Her older sister Prabha, back in India, became the answer. Sourcing turned into learning the craft, and learning turned into commissioning. In 2007, what moved between the sisters got a name. It was always going to be hers: Subeez comes from Subhadra.
Prabha's atelier.
Prabha runs Subeez from Panchkula the way she always has: in person. She sits with every client, sources every stone, and answers for every piece that leaves with her name behind it. There is no showroom and no sales floor. A viewing is a conversation at her table.
Every piece begins on paper. Prabha listens to what you want: an occasion, a memory, a grandmother's haar that deserves a second life. Then the design is drawn by hand, at home, before anyone touches gold. Some pieces start from a photograph a client brings. Some start from nothing but a feeling. Nothing goes to the karigars until the drawing is right.
There is no Subeez counter in any mall, and there never will be. One address in Panchkula, since 2007.
The Karigars
The best hands in the country.
Fine jewellery in India has always been made this way: not under one roof, but by generational karigar families, the kind whose ancestors made jewellery for royal courts. Prabha spent twenty years earning a direct line to the best of them. Gold work in Delhi. Diamond setting in Mumbai. Jadau and kundan in Jaipur.
Every piece travels to the hands that know its craft best, and returns to Prabha's table before it reaches yours.
What we work with
Gold, diamonds, polki, meenakari.
22k, 18k, and 14k gold, every piece hallmarked by BIS at an independent, government-authorized assay agency. Diamonds certified by GIA, IGI, or SGL. Uncut polki and kundan, set the way the Mughals did it. Meenakari enamel from Jaipur, where the craft lives.
Authenticity is the value that matters most here. Every piece travels with its paperwork.
Timeline.
Before 2007
A sister's taste
Subhadra in America, wearing pieces her friends kept asking about. Prabha in India, finding them, and falling into the craft behind them: the karigars, the stones, the difference between good and great.
2007
It becomes Subeez
The exchange between sisters gets a name and a register. The first commissions come by word of mouth, in Chandigarh and among Subhadra’s circle in America.
The 2010s
The network deepens
Bridal commissions grow, and so do the relationships that matter most: the gold karigars of Delhi, the diamond setters of Mumbai, the jadau families of Jaipur. Everything by appointment. There has never been a walk-in counter.
Now
Prabha’s table
Prabha runs the atelier from Panchkula. Clients across India, the United States, and Canada, nearly all of them sent by someone who came before. Hallmarked gold, certified stones, and no two pieces alike.
“Have been purchasing from them for years now, and will continue for life.”
Book a private viewing.
One family at a time. Tell us what you are looking for, or simply say hello. We reply within a day, usually sooner. No mailing list, no pressure.